千萬千萬不要惹上鄉民!

兩天前Creative在官方討論區發表一篇給Daniel_K的聲明,詳細內容如下:


Daniel_K:

We are aware that you have been assisting owners of our Creative sound cards for some time now, by providing unofficial driver packages for Vista that deliver more of the original functionality that was found in the equivalent XP packages for those sound cards. In principle we don't have a problem with you helping users in this way, so long as they understand that any driver packages you supply are not supported by Creative. Where we do have a problem is when technology and IP owned by Creative or other companies that Creative has licensed from, are made to run on other products for which they are not intended. We took action to remove your thread because, like you, Creative and its technology partners think it is only fair to be compensated for goods and services. The difference in this case is that we own the rights to the materials that you are distributing. By enabling our technology and IP to run on sound cards for which it was not originally offered or intended, you are in effect, stealing our goods. When you solicit donations for providing packages like this, you are profiting from something that you do not own. If we choose to develop and provide host-based processing features with certain sound cards and not others, that is a business decision that only we have the right to make.

Although you say you have discontinued your practice of distributing unauthorized software packages for Creative sound cards we have seen evidence of them elsewhere along with donation requests from you. We also note in a recent post of yours on these forums, that you appear to be contemplating the release of further packages. To be clear, we are asking you to respect our legal rights in this matter and cease all further unauthorized distribution of our technology and IP. In addition we request that you observe our forum rules and respect our right to enforce those rules. If you are in any doubt as to what we would consider unacceptable then please request clarification through one of our forum moderators before posting.

Phil O'Shaughnessy
VP Corporate Communications
Creative Labs Inc.


不想看英文沒差,懶人包只需要500字。事件起因非常簡單,Creative說X-Fi音效卡會Vista Ready,可是Vista出來也一年了,結果X-Fi在Vista下DD5.1/DTS解碼還是有問題,而這在XP下是正常的,搞的一堆X-Fi的使用者很不開心。幸好這時出現真強者Daniel_K,他直接修改Creative的官方Driver,讓它在X-Fi下正常運作。

結果Creative說Daniel_K已經違法,揚言要告,並直接刪除所有非官方Driver的文章,這下子所有網友都火了,在短短兩天內已經燒到1400多篇回應,拒買Creative是一定有的,甚至連其他國家的代理商都跑出來說不想再進Creative的產品。

以Creative的財力和技術力,其實要讓X-Fi在Vista下完整支援一定超簡單,連外面的網友自己都能弄出來了,這應該是Creative刻意的產品定位,只是XP下支援、Vista卻不支援的作法很怪,而之後卻又封殺網友的修改,完全沒有聽進消費者的意見,所以才會引起眾怒。

這讓我想到前幾個月的HD DVD digg事件,鄉民真的很恐怖,鬧的越大,對Creative的形象越不利,權衡Creative產品定位的收入和形象損失,我認為Creative最後會屈服的可能性蠻大的。

其實Creative要解決這件事很簡單,就說刪去非官方Driver是要讓大家有官方支援,少用一些來路不明的修改版,而完整版Vista新Driver也立即釋出,那就皆大歡喜了,就看Creative之後怎麼做了。