HONDA執行長對CIVIC 9的設計認錯

Xmasbear wrote:
聽說HONDA堅持自...(恕刪)

ariete wrote:
堅持自己研發也請拿出...(恕刪)

Xmasbear wrote:
解釋一下 對福特和BMW我沒有寫"染指"喔...(恕刪)

Xmasbear wrote:
還挺有趣的
感覺大家都很念舊
豐田版也說 十幾年前的豐田車用料和組裝品質比較好...(恕刪)

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http://www...(恕刪)

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Honda CEO Takanobu Ito: "The ultimate responsibility rests with me."

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Tokyo Motor Show coverage
TOKYO -– Honda Motor CEO Takanobu Ito today took personal responsibility for the redesigned Civic's poor reception and sales performance in the U.S. market since its April launch.

"The ultimate responsibility rests with me," Ito said during a roundtable with journalists at the Tokyo Motor Show. "We take inputs from the various markets with sincerity ... and try to work out the best actions for what we have observed. Those decisions rest with me."

For the first time in more than a decade, the 2012 Civic was left off the list of "recommended" vehicles by Consumer Reports magazine, largely due to the poor quality of its cheap interior plastics.

A Wall Street Journal review called the Civic redesign "a betrayal."


The Civic -- along with the Accord, Odyssey minivan and CR-V crossover -- is a mainstay of Honda's lineup. The four models represent nearly 80 percent of the automaker's U.S. sales.

Civic sales have plunged 15 percent to 183,557 vehicles this year through October in the United States -- a market that is up 10 percent during that 10-month period.

The March 11 earthquake in Japan and recent floods in Thailand hindered suppliers from providing Honda's plants with parts, reducing production during the spring and fall. As a result, Civic sales have been surpassed by both the Chevrolet Cruze and Ford Fusion, and the Hyundai Elantra is close behind.

In a recent interview, American Honda executive vice president John Mendel said that Honda was looking at short-cycling the Civic, with its mid-cycle change coming perhaps as early as the 2013 calendar year -- a year ahead of a typical schedule in a five-year cadence.

The new Civic was under development when the U.S. economy imploded about three years ago.

Ito has previously said that Honda believed consumers were going to want cars with lower prices and would be willing to sacrifice some content in exchange.

At the same time, competitors such as the Hyundai Elantra, Ford Focus and Chevrolet Cruze have been introduced with additional features and equipment.

Honda engineers also reversed a decision to make the U.S. Civic larger, keeping its footprint about the same.

However, the European Civic's interior retained a high level of content -– although the compact-car segment in Europe often lures a higher class of customer than the typical entry-level buyer in America.

The U.S. and European Civics use slightly different platform architectures, so Honda could not simply replace the U.S. instrument panel and center console with the European version

Read more: http://www.autonews.com/article/20111130/OEM02/111139999#ixzz1pHRidXt3

本田CEO伊東孝紳：“最終的責任在於我。”

相關鏈接
東京車展上覆蓋
東京 - 本田汽車公司首席執行官伊東孝紳今天重新設計的思域的接收信號不好，4月推出以來在美國市場的銷售表現了個人的責任。

“最終的責任在於我，伊藤說：”在與記者在東京車展的圓桌會議。 “我們採取有誠意的各種市場的投入，努力工作為我們所觀察到的最好的行動。那些與我決定休息。”

對於在第一時間超過十年，2012年公民不放過的“建議”的車輛，由消費者報告“雜誌，主要是由於其廉價的內飾塑料質量差。

“華爾街日報”評論稱，公民重新設計的“背叛”。


- 隨著雅閣，奧德賽小型貨車和CR-V的交叉 - 公民是本田的陣容的中流砥柱。四款車型代表了近80％的汽車在美國的銷售。

公民銷量已暴跌15％至183557輛，今年通過10月在美國 - 市場期間，10個月期間，同比增長10％。

從3月11日地震發生在日本和泰國最近發生的水災阻礙供應商提供零件與本田的工廠，減少生產過程中的春季和秋季。因此，公民的銷售額已超過了雪佛蘭Cruze，福特Fusion，現代伊蘭特緊隨其後。

在最近的一次採訪中，美國本田汽車公司執行副總裁約翰·孟德爾說，本田一直在尋找在短期騎車公民，其週期中的變化未來可能早在2013年日曆年度 - 在一個典型的時間表提前一年五年的節奏。

大約三年前，當美國經濟被引爆，新思域下的發展。

伊藤曾表示，本田認為，消費者會想與價格較低的汽車，並願意犧牲一些內容，以換取。

在同一時間，如現代伊蘭特，福特福克斯和雪佛蘭Cruze的競爭對手已經推出了具有附加功能和設備。

本田的工程師也扭轉了決定，使美國公民更大，保持大致相同的足跡。

然而，歐洲公民的內飾保留了高層次的內容 - 雖然在歐洲緊湊型轎車細分市場往往吸引高於類典型的入門級買家，在美國的客戶。

美國和歐洲的公民使用略有不同的平台架構，使本田不能簡單地取代美國與歐洲版本的儀表板和中控台

閱讀更多：http://www.autonews.com/article/20111130/OEM02/111139999＃ixzz1pHRidXt3

原來CIVIC 9是在金融海嘯時設計的
本田高層認為經濟要是長期不好 消費者只想用更便宜的價錢買車子
所以這台車才......
卻沒想到競爭對手卻以更多配備來吸引車主

往好處想是 新一代的CIVIC即將更快問世 ^^...(恕刪)

ariete wrote:
要是Honda有本事，也來跟Yamaha合作一下