「『簡化』並不是沒有雜亂,那只是簡化到最後的結果。在某種程度上來說,簡化是描述一個物件與產品的目標與定位。去除雜亂的產品,僅僅只是一個整齊的產品,那可不是簡單。
追求簡化的行為,遍及整個過程中的每個部分,這真的是最基本的原則。」
“Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.
The quest for simplicity has to pervade every part of the process. It really is fundamental."
「設計與研發任何事物,最後都是極具挑戰性的。我們的目標是試著用 沉穩與 簡化 來解決極其複雜的問題,讓你不會發現實際的解決方法。你不會感覺到,最終被解決的問題實際上是有多麼地困難。」
“Designing and developing anything of consequence is incredibly challenging, Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you’re not aware really of the solution, you’re not aware of how hard the problem was that was eventually solved."
這種在硬體上的簡化,並不總是與軟體相吻合,從iOS──這個iPad、iPhone與iPod touch的作業系統開始,已經呈現出被稱為「skeuomorphism」的這種在新設計中保留舊設計外觀特徵的趨勢。
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