Apple announced during its earnings call Monday that it will change the way it reports product sales moving forward.
Instead of its own category, devices like Apple TV, iPods, and Apple Watch will be lumped together in one category. Apple will continue to report iPhone, iPad, and Mac sales separately.
On a call with analysts, Cook said he doesn’t want to report Apple Watch sales because he doesn’t want rivals to see that data. It’s a similar strategy Amazon uses when it declines to give sales figures for Kindle tablets and readers.