介紹Samsung S3--聚焦於內容 ( focus on features)

Samsung's Galaxy S 3 US Marketing Focuses On Features

http://www.anandtech.com/show/6033/samsungs-galaxy-s-3-us-marketing-focuses-on-features

之前就覺得S3這次主打的已經不是壓倒性的硬體優勢, 甚至目標也不是其他android陣營, 而是 Apple. 他要做到apple也做不到的內容.　像allshare cast. 有興趣的可以看一下.

以下節錄一些文字片斷:

"......What’s clear from the marketing, though, is that Samsung doesn’t see their competition as the rest of the Android market. Apple’s iPhone is their target, and with a commanding marketshare there’s good reason for them to act like the Android front-runner. "

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"........And so, Samsung is focusing on what the iPhone doesn’t do, and that’s why we’re talking about the various sharing capabilities and not S Voice or pure hardware performance. Like the PC space before it, once hardware parity has been achieved (or as much as necessary for a mass consumer device) then features become the marketing linchpin..."