Toyota vs VW 2014年每輛車稅前利潤(Ebit)比較,Toyota 真是很會經營。


Spencer Ko wrote:
是因為Skoda不...(恕刪)


也不能這樣說了, 至少也要找些人來弄個殼跟貼紙吧,
不知道VAG集團下面同屬平價品牌的SEAT利潤如何呢
我猜想可能和主力市場有關係,
印象中,VW在大陸市場比TOYOTA大,
也就是說,大陸是VW的主力市場,很多都是單價低的車款,所以利潤就低。
(或是其他車價較低的國家)

還有一個原因,
就是這幾年VW似乎想要在數量上追趕TOYOTA,
量是增加了,犧牲的就是利潤。

有時候看外國人很有意思,
先將量拱大,有了市場之後,再將價格、利潤慢慢提升,
這說法應該是說得通的,
但往往這些高層還沒有看到這一天的時候,就被換掉,因為利潤太低,
不一定是沒有本事,是根本沒有機會讓他繼續表現,
要同時兼顧銷量與利潤的提升真是不容易。


cgbvcchao wrote:
我猜想可能和主力市...(恕刪)


如果 toyota 再把世界各地的平均售價降低
那銷售量不就繼續往上攀升?

Hamata wrote:
圖片上有 (in Euro...(恕刪)


Gewinn pro Fahrzeug的意思是每台車賺了多少錢
toyota狂電當地廠商的只有價格很敢開吧

adasha1980 wrote:
Gewinn pro...(恕刪)


沒錯!是每輛稅前利潤。x 10,285,546 units = $$$

2014:
Toyota Sales China, 963,000 in China (+ 12.2%) record highs.
VW Sales China, 4.06 million units, of which 3.68 million (3.27 million; +12.4%)


For the third straight year, the Toyota Group has reached record levels in term of production and for the second year in a row has exceeded the threshold of 10 million units. In 2014, the main carmaker in the world has thus increased by 1.7% its production for a total of 10,285,546 units, divided between 4,211,492 units built in Japan (-1.8%) and 6,074,054 produced abroad, up 4.2%.

In details, Toyota has assembled 1.335 million vehicles in the United States (+ 3.6%) and 963,000 in China (+ 12.2%) both record highs. The most popular models in the US are Corolla and Camry and in China the same Corolla, Yaris and Vios. The production performance was satisfactory also in Latin America and other Asian countries. In 2015, the Toyota group expects its global production to fall one pct to 10.21 million units.


http://www.magnetimarelli.com/focus-on-automotive/toyota-groups-global-output-hits-record-high-2014-more-10-million-vehicles

VW集團 2014 Brand by brand

Volkswagen passenger car brand: 6.12 million units.
Audi: 1,741,100 units
Skoda: 1,037,200 units Skoda (sold more than 1 million units for the first time in 2014)
SEAT: 390,500 vehicles
Bentley: 11,020 units
VW commercial vehicles: On a combined basis MAN, Scania and VW commercial vehicles delivered 646,500

VW 跟 TOYOTA 的產品分佈,應該不太一樣?

https://www.ihs.com/country-industry-forecasting.html?ID=1065997752

cgbvcchao wrote:
印象中,VW在大陸市場比TOYOTA大,


VW在大陸市場大,但利潤必須和合資企業共享,想必占不了多少便宜…。
果然 贏得裡子比較重要。為了面子拚銷售量 這要想一想了。
零件商把利潤吃光啦~~ 零件廠商是何人經營的的可以從中奪取這麼大的利益?
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