行銷對銷售成績很重要,Civic和CRV一月登上美國同級車銷售冠軍

Civic 應該是靠降價促銷
CRV應該是新車效應且內裝大幅改善增加吸引力

台灣市場小 本田應該只抱持著不要倒的心態 隨便做做

ACCORD在大陸上市時 還有大規模的賽道試車會 難怪可以在大陸當街車

http://online.wsj.com/mdc/public/page/2_3022-autosales.html

Top 20 vehicles, current month's sales
Jan 2012 % Chg from
Jan '11 YTD 2012 % Chg from YTD 2011
Ford F - Series PU 38,493 7.5 38,493 7.5
Toyota Camry / Solara 28,295 55.9 28,295 55.9
Chevrolet Silverado PU 26,850 -4.7 26,850 -4.7
Nissan Altima 22,357 35.9 22,357 35.9
Honda Civic 21,883 49.5 21,883 49.5
Honda CR-V 18,960 16.0 18,960 16.0
Toyota Corolla / Matrix 17,988 -12.6 17,988 -12.6
Dodge Ram PU 17,909 46.8 17,909 46.8
Ford Escape 17,259 23.5 17,259 23.5
Chevrolet Impala 16,009 5.4 16,009 5.4
Chevrolet Cruze 15,049 10.4 15,049 10.4
Chevrolet Malibu 14,676 4.1 14,676 4.1
Hyundai Sonata 14,489 9.3 14,489 9.3
Ford Focus 14,400 59.8 14,400 59.8
Chevrolet Equinox 13,662 6.3 13,662 6.3
Honda Accord 13,659 1.5 13,659 1.5
Ford Fusion 13,614 -5.1 13,614 -5.1
Toyota Prius 11,555 8.7 11,555 8.7
Volkswagen Jetta 10,962 -4.3 10,962 -4.3
Hyundai Elantra 10,900 12.8 10,900 12.8

Source: www.motorintelligence.com