<以下轉貼廣告製作人想法> We made the very first commercial to brand AMG for Mercedes Benz by using the speed of light concept. With the slogan 'To move in an instant' as a starting point, we created a series of equations on the speed of light that would equal AMG. The treatment was to show high technology with a human touch. Equations were handwritten and with videos showcasing speed. Searing car headlights lighting up the darkness proved that man's pursue of speed will never cease. 你可曾想過,有比光速更快的移動方式?這是 Mercedes-Benz 為 AMG 品牌首次在台灣推出的電視廣告,為了呈現 AMG 追求極致速度的信念,我們從「為人類證明瞬間移動」的 Slogan 做為發想起點,創造一組超光速算式,經過無數的探索與追尋之後,終於找到解答。表現手法試圖為高科技產品加進人文的氣味,以手寫的筆觸呈現算式;許多象徵速度線索的影像框交替出現。黑暗中,車頭燈光芒倏地亮起,人類對終極速度的追尋卻永無休止。