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Cloudy Shiau wrote:
citroen較高階...(恕刪)
Peugeot Citroën 可參看
http://en.wikipedia.org/wiki/PSA_Peugeot_Citro%C3%ABn
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xy2006 wrote:
Peugeot Ci...(恕刪)
沒錯，這是Automotive News Europe於March 12, 2013 06:01 CET的實際報導：
http://europe.autonews.com/apps/pbcs.dll/article?AID=/20130312/ANE/130309964/psa-launches-new-brand-strategy-for-peugeot-and-citroen#axzz2NN9OA2to
目前的政策整理如下：
1. In the future, Peugeot and Citroen will target two different customer groups,...
2. The Peugeot brand will move more upmarket and aim to appeal to customers who want a traditional type of car.
3. Citroen will expand the brand's upscale DS line to earn bigger profits while mainstream Citroen models from the C1 to C5, the so-called C-line models, will be positioned slightly lower than the current cars.（This means PSA has ditched its earlier, three-level strategy for Citroen to have DS, C and Entry models by merging the latter two.）
4. Varin said Citroen will not become a low-cost brand while PSA brands boss Frederic Saint-Geours said the new positioning for Citroen's C-line models was decided back in 2009....
C-line Citroen models will offer a better cost of ownership and an optimized cost-to-function ratio, Varin said. They will have easy-to-use and practical technology while offering less mechanical refinement or raw power.
5. Peugeot will fill the slot between the DS sub-brand and the Citroen C-line models.
這樣看就很清楚了，
PSA要將之前市場接近的兩個品牌重新定位。
Peugeot提高市場定位，鎖定喜好傳統車型的客戶，
Citroen的DS將獲取更高的利潤，
而C系列去掉高價的工藝與驚人的機械動力，強調輕鬆易用與實用科技的配備，將是性價比最好的，但不是降低市場定位，
Peugeot填補Citroen的DS與C系列之間的市場，將會是PSA長久的政策。
另外，根據PSA的政策，最高端的技術都給了DS，而不是Peugeot先用，
還有，聽說了年底寶獅要進Citroen的車，不是DS，是C系列～
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Autm wrote:
沒錯，這是Autom...(恕刪)
當定位DS為較高階時
自然會使用較新較好的技術和資源
只是之前也看到peugeot部份車種會先用
或許那時同級DS還沒出現
而PSA高層CEO Philippe Varin在2013發表這些計畫時
其中不就很清楚點出"Citroën and Peugeot are too close"
現今（2013前）peugeot和citroen定位過於接近？？
所以我才不覺得Citreon從以前就一直是定位高於peugeot的品牌
看PSA的未來計畫
那更不會是
因為要看車種系列
二個廠牌的策略報導其中就指出了
Citroen stands for:
Fuel-efficient and environmentally friendly cars
Easy-to-use, less sophisticated technology
Purist design
Peugeot stands for:
Perceived quality and reliability
Elegant, dynamic designs that stand out from the crowd
Innovative driving experience and driving pleasure
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