HTC has enlisted actor Robert Downey Jr. for a two-year global marketing deal worth about $12 million to promote the Taiwanese company's smartphone brand, 資料來源:Bloomberg
The global smart phone is facing the growth limitation. Meanwhile, the low cost smart phone is take more pie share in the booming 3rd world market. hTC is facing the growth skyline with single product. Just like notebook market. The disruptive innovation is needed OR the total eye ball solution. (remember LG and Samsung is crating the eye ball solution with 4 screens). More and more 3C buys now purchase the high performing/ high price device because of "INTEGRATION COOL" rather than single device (the hand-held device is not a signification differentiation from others and they enjoy the HIGH TECH life).
hTC now need to find the best partner (like VIZIO, BENQ... ) to partnership to develop the "EYE BALL" business solution (tablet,iTV, Mobile and PC) to come out the total smart advance technology to market.