再來看看美國汽車交易平台Edmunds統計的汽車品牌忠誠度報告
The report leverages insights gleaned from more than 13.9 million vehicle transactions between 2007 to 2017 to explore what drives customer loyalty at both the segment and the brand level. Edmunds defined loyalty as the percentage of vehicles traded in to purchase a new vehicle that was the same segment, manufacturer, brand or model.
從2007~2017統計高達1390萬輛以上的車輛交易分析消費者再度購買同品牌的頻率
平價品牌Toyota跟Subaru忠誠度最高(美國人真的很愛Subaru
豪華品牌則是Lexus跟奧迪忠誠度最高 比較有意思的是SUV搶走其他車種的市場成為當紅炸子雞啦
edmunds Loyalty Report2018
