分析師: 調查發現 Nokia Lumia 900 依然賣的"相當好"

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文章編號：35783014

請8JG CEO開釋
http://wmpoweruser.com/idc-250000-windows-phones-already-sold-in-russia-to-overtake-iphone-this-quarter/
http://www.g-routa.com/index.php/windowsphone/wpnews/20-wpinrussia.html

IDC: 250,000 Windows Phones already sold in Russia, to overtake iPhone this quarter
It seems Windows Phone in Russia is turning into a roaring success. According to IDC more than 250,000 Windows Phones have been sold in Russia since phones supporting the language were released in September 2011, taking 3% market share in 2011.

The performance has in fact been so encouraging that they expect Windows Phone to take 14% market share in 2012, ahead of iPhone, which is expected to only take 9% of the market.

Said Simon Baker, analyst at the IDC:

Today’s sales results of a new mobile platform from Microsoft allows one to predict that in the first quarter of 2012 Windows Phone is likely to be able to surpass the number of iOS smartphones sold in Russia

In a press release Microsoft notes retailers selling Windows Phones were very pleased with the results, saying they surpassed expectations, and that Windows Phone was off to a stronger start than Android at the same stage in 2009.

Buyers were also very satisfied with their handsets, with 98% are satisfied and 94% willing to recommend it to friends.

They also note women for 59% of buyers, nothing this is sign of another success – creating a phone that focussed on functionality rather than specs and which was easy to use out of the box.

The press release with links to the IDC research can be seen here.
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[WP 新聞]：Windows Phone 在俄羅斯取得好成績

on 03 March 2012.

根據 IDC 的資料，自從 2011 年 9 月份 WP 支援俄羅斯語後，在俄羅斯市場總共售出了 250000 部 WP，佔了 2011 年俄羅斯市場的市場 3% 銷售。

這樣好的表現讓 IDC 將 WP 在 2012 年市場份額預測提高至 14%，iPhone則是 9%。

IDC 分析師 Simon Baker 表示：現在俄羅斯市場的 WP 銷量讓我們可以預測在 2012 年的第一季度，WP 的銷量將會超過 iOS 手機。

在微軟的新聞稿裡，微軟指出 WP 的俄羅斯銷售隊伍對銷量很滿意，他們認為其超過了之前的預期，他們甚至認為 WP 的開局要比 2009 年 Android 的開局更好。

消費者對手機亦很滿意，98% 表示滿意，而 94% 表示將會向朋友推薦。

微軟還注意到 59% 的購買者是女性，這意味著微軟在另一方面也取得了認可，就是說WP更注重易用而不是手機規格，讓女性用家更易受落。

TEXAN

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TEXAN

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文章編號：35783121

北美Lumia 900的售價已經低到一個不可思議的地步，在Amazon上甚至只要$49。

畢竟現在的經營團隊，就是從北美市場出身的，他們的重心會比較放在北美，所以甚至不惜低價促銷，就是要把北美的市佔給作大。

不能否認這也應該是微軟想看到的結果。

至於台灣，可能只能說抱歉，畢竟自己市場太小，Nokia在自顧不暇的情況下只能先對第一級戰場下猛藥，再來看看歐洲跟中國這兩個次一級的戰場銷售情況，最後才會是其他的一些市場。

畢竟在商言商，誠意固然重要，但是對現在的Nokia，用力提高市佔扭轉財務結構更重要....