（Apple 7/16記者會翻譯) 媒體的報導有點誤導

首先 先表明立場

Yes 我是蘋果迷 但我沒有iphone4 也沒有任何之前的 iphone

昨晚 我是一行一行看 Engadget 的LiveBlog
眼睛真的很酸 可是今早一起來 看了Yahoo 聯合新聞網 的報導
斷章取義的很厲害 覺得很可怕
剛剛又看了
扯！ apple 這爛公司... 這個貼文 就發現上面有許多人應該是
看了 Yahoo或聯合的中文報導 才會氣成這樣
如果我沒看現場的記者會的話 只看中文的 Yahoo新聞或聯合新聞的說法
我可能也會覺得很生氣

但 Steve Job並沒有態度不好 更沒有不承認錯誤
也絕對沒說 不爽不要買 沒有驕傲 沒有囂張
如果你得到的是這個印象 我猜想你應該沒有完整的看完整場記者會
但發了
扯！ apple 這爛公司... 這個貼文的板主應該有看
因為他的發文是 在3：44


先講講這場記者會在說什麼吧
（當然 我也可能斷章取義 只寫好的 是真是假 請各位參考 記者會原文 我翻的不順 也可能沒有完全照原文翻）

原文請參閱
http://www.engadget.com/2010/07/16/live-from-apples-iphone-4-press-conference/?sort=oldest&refresh=0

首先 賈老出現前 蘋果自嘲的先放的一段批評 蘋果迷的 Youtube短片
對於外界的批評 完全不閃避 正面衝突
我就想 幹 真 他媽的有種

之後 賈老出來了

You know, we're not perfect. We know that, you know that. And phones aren't perfect either."
"But we want to make all of our users happy. If you don't know that about Apple, you don't know Apple. We love making our users happy."

你知道 我們並不完美 我們清楚 你門也知道 而且，手機也不完美
但我們希望能讓所有的使用者開心，如果你們不知道蘋果的用心， 那你並不瞭解蘋果的文化
我們喜歡讓使用者開心

10:08AM "The iPhone 4 is perhaps the best product we've ever made at Apple. We've sold well over 3 million since we launched it 3 weeks ago. It's been judged the number 1 smartphone..." Hey, Engadget!

iphone4或許是我們生產過最棒的產品 自從發售3週以來，我們已經賣出超過300萬支，它被評價是市場上第一名的智慧手機，包括Engadget, PCusers, 甚至是 Consumer Reports(消費者報導，就是那個說不推薦的報導）

10:08AM "It has the highest customer satisfaction rating of any iPhone and any smartphone out there."

她有著所有iphone及其他智慧手機系列最高的滿意度

10:09AM "We started getting reports about issues with the antenna system, and, the problems they were saying... Gizmodo put their video on the web, touching the corner, and people were seeing a large drop in bars."

發售以來 我門開始看到有關天線系統的各種報導 報導所說的大都是指Gizmodo的測試影片 只要碰一下手機左下角 會看到手機訊號明顯掉格

(22 days working out butts off) (22天以來，我們忙翻了）

10:09AM "This was 22 days ago... we haven't had out head in the sand. We've been working on this for just 22 days. We are an engineering company, and we want to find out what the real problem is. We've been working our butts off so we can come up with real solutions. And we want to share what we've learned."

我們沒有把頭埋在沙子裡 我們這22天不斷設法找出問題 我們是家電子工程公司 我門希望找出真正的問題所在，所以22天以來我們翻天覆地的設法找出真正的解決方案，我們會與大家分享我們學到的事情


10:10AM "Antennagate -- that doesn't seem like a good thing if you can make the bars go down by touching the phone. Well we first learned that this doesn't just happen to the iPhone, Nokia, Motorola... other phones have this issue. But we didn't trust the videos on YouTube, we started doing our own testing... here's what we discovered."

天線門 – 如果碰一下手機就會掉格的話，看來情況不太妙。首先，我門發現的是，這種情形不只發生在iPhone Nokia Motorola其他的手機也有這種情形 但我們並不相信 Youtube的影片 我們開始進行自己的測試 以下是我們發現的事實


10:11AM "The BlackBerry Bold 9700... let's see what happens when you hold it in a normal way... 5 bars... and now on holding the left side. The bars go down."

BlackBerry Bold 9700讓我們看看一般的握法 有五格訊號 現在握著左側 訊號開始掉格

10:11AM "There's the Bold, 5 bars to 1 bar." "Next, the Droid Eris."

這是黑莓機 五格掉到一格 下一個 Droid Eris

10:12AM "Starts off with 4 bars... and the time it takes for the bars to go down has to do with the algorithm... so it goes down to zero bars, and then it goes back up." Definitely looks like the same behavior.

從四格開始 訊號下降與演算法有關 他掉到0格 然後又開始上升
看起來是同一種狀況

10:13AM "Samsung Omnia II -- it's got 4 bars to start... we grip it in a not unusual way... this one has a long hysteresis in their algorithm..." We're waiting...

Samsung Omnia II也從四格開始 我們沒有用不尋常的方式握手機
這隻手機演算法上有點遲滯（或翻成訊號顯示有點遲滯）我們等一下

10:13AM "None of this is standardized... and so again, you'll see it go back up. They go back up faster than they go down."

演算法及訊號顯示沒有制式的業界標準，所以 再一次，你看到訊號又上升了 訊號上升的比下降的快


10:14AM "So we could have gone on and on. Most smartphones take a hit exactly the same way. These were all tested in areas of relatively weak signal strength. This is life in the smartphone world. Phones aren't perfect. It's a challenge for the whole industry. Every phone has weak spots."

我們可以不斷的舉出類似的例子 以上的測試是在訊號相對較弱的地區進行的 這就是智慧手機的現實 手機並不完美 這是整個產業的挑戰 所有的手機都有訊號弱點

10:15AM "Now we're not perfect. We made it very visible with a little help from our friends on websites. We put this little line here... 'here's where you touch it everybody!'"

是的，我們並不完美 而且我們把天線設計在外框上 那條小橫線更讓大家覺得是顯而易見的設計問題 （螢幕上顯示手機左側，並標出那條小橫線）這就是大家摸的地方

10:16AM "And we had a reporting error -- we screwed up on our algorithm. Some of these other phones may be too generous. Our choice was to put the correct algorithm in. And we did that with the new update. You'll still see a drop... we haven't figured out a way around the laws of physics yet."

而且我們發現有個瑕疵存在 我們的演算法有問題 儘管市面上有些手機的訊號顯示可能太樂觀了 但我們決定釋出正確的演算法，來顯示正確的收訊狀況 所以我們發佈了一個更新 但你會發現訊號還是會掉格 到目前為止，我們還找不到繞過這個物理法則來解決收訊問題的方案。

10:16AM "Now we do a lot of testing, this is an actual device we test in. And here's our biggest room right here."

我們正進行許多測試 這是我們實際的測試環境 這是我門最大的訊號測試室
（螢幕上顯示那價值一億美金的訊號測試室）

10:17AM "You have to build these rooms or you don't get accurate results. This is a state of the art facility. We've invested over $100 million on this. We have 17 anechoic chambers."
你必須建造這樣的測試空間來進行測試，否則無法得到正確的數據。這是最高科技的設施，我們在這上面投資超過一億美元。我們有17間的訊號隔離房

10:18AM "We knew that you could see bars drop on the phone when you hold it in a certain way, it's a fact, phones aren't perfect. But people are reporting better reception with this antenna than they've ever seen before."

我們清楚你若以某種方式來握住手機的話，會造成訊號掉格。這是事實，但使用者反應說這隻手機的訊號比以前的機型都好。

10:19AM "So what have we learned? Smartphones have weak spots -- this isn't just the iPhone 4, it's all phones. Next, some really interesting data from AppleCare, we looked at the statistics, we asked what's the percentage of all iPhone 4 users that have called AppleCare about the antenna or reception, or anything near reception problems. Because you would have thought 'Jesus, it must be a lot of users complaining about this' -- So what percentage have called AppleCare? 0.55% Just one half of one percent."

所以，我們學到了什麼？智慧手機有訊號弱點，這不只存在於iPhone4，是所有的手機都有這種情形。接著，從Applecare回饋了一些有趣的資訊，我們看著數據，我們想知道到底有多少使用者打電話反應收訊問題，或者與收訊有關的問題。因為，你不禁會想說喔！老天！一定有很多人在抱怨這個問題，所以，到底有多少比例的人打來反應呢？ 結果是0.55％，不到1％。


10:21AM "This is not a large number. This doesn't jibe with what you read. Let's keep going. So smartphones have weaknesses, and AppleCare data shows only 0.55% have called in about reception issues. The third, return rates... AT&T has a 'buyer's remorse' clause, you can return a phone no questions asked. Apple has the same thing. So what are our return rates? Well we're going to compare it to the iPhone 3GS..."

這個數字不算高，這與大家讀到的新聞上所報導所得的印象並不符合。所以，智慧手機是有弱點，而Applecare只有0.55％打電話來反應這個問題

第三，退貨率。 AT&T有一個不滿意退款的條款，你可不附任何理由退貨，蘋果也有這個服務，那到底退貨率有多高呢？我們跟3ＧＳ做個對比

10:22AM "In the early days of the iPhone 3GS return rates were 6%... below the average, we were happy with that... so for the iPhone 4? You think half the people must be returning their phones with what you read online... well it's 1.7% -- less than a third of the 3GS returns."

3ＧＳ發售初期退貨率為6％，我們還算滿意，那iPhone4呢？根據網站上的報導，你們一定會想，大概半數的使用者跑去退錢了吧？事實上，退貨率是1.7％，低於3ＧＳ的退貨率。

10:23AM "Pretty interesting... one more data point. AT&T has given us the early call drop information just a few days ago. They log call drops, it helps them improve their network. So we can't give out the absolute call drop data... AT&T can't release those numbers to their competitors, but we're going to give you the delta."

這是很有趣的，還有一個數據， AT&T提供我們初期的斷訊（話）資訊，他們會以斷話數據來改進基地台網路系統。所以（事涉機密）我們不能給你確切的數據， AT&T不想把數據洩露給競爭對手。但我們還是會提供各位大略的資訊(delta)

10:24AM "Even though we think the iPhone 4 is superior to the 3GS antenna... it drops more calls per 100 than the 3GS. We're being transparent. So how many more does it drop than the 3GS?"

即使我們認為iPhone4的天線設計遠比3ＧＳ優良，但iPhone4的掉話率比3ＧＳ高，我們完全坦承/不隱瞞(transparent)，那到底掉話率比3ＧＳ高出多少呢？

10:25AM "This is hard data... the iPhone 4 drops less than one additional call per 100 than the 3GS. Less than one."

這是有數據支持的資訊(hard data)，iPhone4的掉話率比3ＧＳ高出不到1％。

10:25AM "Now, even less than one is too much for us. We want to find out why. But this does put it in perspective. So I have my own pet theory. We have no proof of it, but I'm going to give it to you."

但，即便是1％，對我們來說還是太高。我們想知道到底為什麼會這樣？. 但這個比例並沒有超出合理標準(But this does put it in perspective.)所以我有個理論，雖然還沒有證據，但我覺得有可能是這樣..

10:26AM "When the 3GS came out, we didn't change the design from the 3G. So there were already lots of cases out there for the phone. And more than 80% of new buyers left the store with a case. Now the new phone doesn't fit those cases, and we can't make these bumpers fast enough, so only 20% leave the store with a case... but we're going to figure it out."

在3ＧＳ上市時，我們沒有改變3Ｇ的設計，所以市面上已經有許多設計給3ＧＳ用的保護套了，而超過80％的消費者都會買一個，但現在新的iPhone4不能用這種舊的套子，而我們也還來不及做出足夠的新保護套給大家，所以，只有不到20％有買到iPhone4的保護套。或許 iPhone4 與 3ＧＳ保護套的普及率，是造成iPhone4的掉話率比3ＧＳ高的原因，但，我們還在研究，這只是個理論。


10:28AM "Now when we look at this data, it's hard to escape the conclusion that there is a problem, but that problem is affecting a very small number of users. I get emails saying the phone works perfectly, and they can't understand what this is all about. So we think it's affecting a small batch, but it has to do with inherent problems in smartphones. But we want all of our users to be happy."

現在，我們來回顧這些數據，即便數據顯示，收訊問題僅存在於少數的使用者，我們也很難逃避收訊有問題這個結論。但事實上這個問題影響的使用者只佔很小一部份，我也接到超過5000封email說這手機很棒，他們說不能明白為什麼會鬧成這樣，所以我們認為這問題指影響一小部份的使用者，但這個問題先天存在於智慧手機上，但是，我們希望能讓所有的使用者都滿意。


10:29AM "We think this has been so blown out of proportion... it's fun to have a story, but it's not fun on the other side. So here's what we're going to do to make our users happy. The first part is the software update, that fixes the way the bars report and other bugs, that's out now. Second, people said the bumper fixes everything... 'why don't you give everybody a case'? Okay -- we'll give you a free case."

但是這個問題已經被過度渲染，報導這種消息或許很好玩，但被說成這樣的我們實在情何以堪。所以，以下是我們想出讓使用者開心的方案，首先，我門釋出軟體更新，這個更新修正了關於訊號顯示及一些其他的問題，這個更新已經發佈了。其次，人們說保護套能解決這個收訊的問題，“你們何不提供每個人一個套子？”沒問題，我們會提供各位一個免費的保護套。

10:30AM "A free case for every iPhone 4 buyer. If you got one, we'll give you a refund."

所有的iPhone4使用者都能免費獲得一個保護套。已經買了的人，我們會退錢給你。


10:30AM "We're going to send you a free case. We can't make enough bumpers. No way we can make enough in the quarter. So we're going to source some cases and give you a choice."


我們會寄一個免費的套子給你，但我們這個季度沒辦法做出這麼多，所以我們會與其他公司協力獲得（Source some cases)更多的保護套外 ，也會提供你許多除了原廠之外的保護套選擇。

10:31AM "And if you're not happy, you can bring the phone back. We'll give you a full refund within 30 days. No restocking fee. We want to make everyone happy, and if we can't make you happy we'll give you a full refund."

如果你不滿意的話，可以把手機在30天內退還給我們，你能夠拿回全額退款，並且不收任何手續費，我們希望能讓所有的人開心，但如果加了保護套之後，我們還是無法讓你滿意的話，我們仍然提供你全額退費。

10:32AM "So I have some other updates. We're tracking some problems with the proximity sensor and we're working on it. White iPhone, we're going to start shipping at the end of the month."

這裡，我有些訊息補充，我們發現了距離感測器也有些問題，我們正在設法解決。至於白色款的iPhone4，我們預定在月底開始發貨。


10:33AM "Also on July 30th, we're going to bring the iPhone to 17 more countries, with the omission of South Korea. So that's the update on iPhone 4."

並且在7/30，我們會在其他17個國家推出iPhone4，但南韓不在其中。以上是iPhone 4的補充。


10:35AM "In ending, I'd like to talk about how we make decisions. We love our users, we love them. We try to surprise and delight them... and we work our asses off. We have a lot of products that are pretty great for them, Macs, iPhones, iPods, iPads... So we love our users. We also connect users with great apps and developers, and great content through iTunes, and really bring content creation and our users together. We love our users so much that we built 300 Apple retails stores for them to give them the best buying experience in the world... with Genius bars, and seminars. We had 60m people through our doors last quarter."

最後，我想談一下我們是如何做決定的，我們愛所有的使用者，我們愛你們。我們一直在設法讓你們感到驚奇並且設法讓你們開心，我們真的是絞盡腦汁，我們提供了許多讓使用者滿意的商品，像是Macs, iPhones, iPods, iPads 。我們愛使用者，我們也用很棒的程式跟開發者與使用者連結，還有內容豐富的iTunes，一切的努力都是為了讓使用者與內容提供者連結在一起。因為我們愛使用者，所以我們開了超過300家直營店來提供消費者全世界最好的購買經驗。... with Genius bars, and seminars上一季，有超過6000萬的顧客進入我們的門市。


10:36AM "We do this because we love our users, and if we screw up, we pick ourselves up and we try harder. And when we succeed, they reward us by staying our users. We take this really personally. Maybe we should have a wall of PR people keeping us away from this stuff, but we don't, we take it really personally. So we've worked the last 22 days on this trying to solve the problem. And we think we've gotten to the heart of the problem."

我們的一切努力都是因為我們愛使用者，如果我們搞砸了，我們會振作起來更加努力，而當我們成功時，對我們最大的獎賞就是繼續做我們的使用者，我們真的很認真看待你們。或許我們該用公關手段來讓我們逃避面對這個問題，但我們沒有，我們真的很認真在處理，這22天以來我們忙翻天絞盡腦汁來設法解決，我想我們找到問題的核心了。


10:37AM "So the heart of the problem is, smartphones have issues, and we made it easy to exploit the issue by showing people where to hold the phone to cover the antenna. But the data supports the fact that the iPhone 4 is the best smartphone in the world, and there is no Antennagate... there is a challenge for the entire smartphone industry to improve its antenna technology so there are no weak spots. So today we're going to try and take care of our customers."

問題的核心試智慧手機有這個毛病，而我們把天線設計在外緣讓這個毛病更加容易被批評，但數據支持iPhone4仍是世界上最好的手機，所以沒有所謂的“天線門事件”這是整個產業都要面對的天線科技的挑戰來消弭這個問題


10:38AM "So that's what I wanted to tell you today, and now Tim Cook and Bob Mansfield are going to join me on stage to answer some questions."

以上是今天我想與各位分享的事情…


好累
ＱＡ翻不下去了，有人接力嗎？

99/7/19 ＱＡ我會陸續翻完(雖然不一定有人會看~~)



10:38AM Q&A time.

10:38AM Uh, what? "Steve, how's your health? How are you doing?" Who let this person in here?

【史】嗯，什麼？
【問】你的身體還好嗎？
(LiveBlog的作者：哪個人放這個白癡進來的？")

10:39AM Steve: I'm doing fine, I was doing better earlier in the week when I was on vacation in Hawaii.

【史】我很好，不過沒有比我上星期在夏威夷渡假時好。

10:40AM Q: Are you doing anything else to address the issue? Perhaps changing hardware?
Steve: You know, the 3GS has the same problem. We're getting reports from customers that this is better than the 3GS. So I don't know changing the antenna design would help -- I don't know what our next antenna design will look like.


【問】除了你前面提到的補救方案外，你還有別的作法或方案嗎？比如說：零件更換?(我想指的是全面召修)



10:41AM Q: I can't get my Bold to drop right now, maybe you can show me how to do it?
Steve: You may not see it in certain areas.


我現在握的黑莓機就不會掉格，或許你可以示範一下怎麼讓他掉訊號？

（賈）只有在特定的區域才會有這種情形。


10:43AM Ryan from gdgt: You showed people almost covering the entire phone in their hand, but on the iPhone 4 it can happen with just a touch. Can you explain that difference?
Bob: When you touch the phone, you put yourself between the signal and your phone, so when you touch that spot you can attenuate the signal, and if you grip it with your whole hand, you can attenuate it even more. We don't build phones with an antenna on top...




10:44AM Q: Were you told about the design before the phone was released?
Steve: Are you talking about the Bloomberg article? That's a crock, and we've challenged them to show proof that that. If anyone had said this thing has problems, we would have dispatched people to deal with that issue.

Ｑ：你是否在發佈前就知道手機有著個問題？
Ａ：你是指澎博社那篇文章嗎？那完全是胡說八道，我們已經要求他提出證據。如果發佈前有任何人認為設計有問題的話，我們會派人設法解決。


10:46AM Q: Are you willing to make an apology to investors?
Steve: You know we hear from customers who love this phone and have a great experience with it, and we're doing a lot to help them with any issues they're seeing. To investors, you know, you invest in the company we are, so if the stock goes down $5... I don't think I owe them an apology.

Ｑ 你願意向投資人道歉嗎？
Ａ：我們從使用者的反應知道使用者很喜歡這隻手機，而且用的很順。而且我們不斷設法解決問題，對於投資人，你知道，你若投資巷我們這樣的公司，如果股價掉了5塊，我想我並不需要為這個道歉。


10:48AM Q: Do you think you're making users choose between form and function?
Steve: No, we strive to do both. For instance, we make the phone smaller, so it fits well in your pocket... the Retina Display... it's like a fine printed book, it blows away other displays. It costs a little more, but we made it work. The iPhone 4 is an exterior antenna, so it doesn't live inside the case, we have a larger battery for better battery life. We try to have our cake and eat it too, we try to have great design and great performance.

【問】你們的補救辦法的意思就是要使用者在外型或功能上作個選擇嗎?
【史】不，我們努力要兼顧外型及功能，舉例來說，我們把手機做的更小，來讓它能輕易地收藏在口袋中，還有「視網膜面板」，讓手機的顯示器看起來就好像實體印刷書籍一樣細緻，這讓其它的顯示面板都相形失色，雖然這個顯示器成本較高，但我們還是作到了。iPhone4天線是設計在外框，因此我們能夠空出更多內部空間來加大電池容量，提高電池使用壽命，我們努力作到優秀的設計並擁有一流的效能。


10:48AM Q: Will there be refunds for AT&T contracts?
A: I believe so, yes.

Ｑ：退費是否包括ＡＴ＆Ｔ的綁約費？
Ａ：我相信是如此，是的。

10:51AM Apparently we missed that Jobs called that Bloomberg report mentioned earlier "total bullshit." Pretty strong...

10:52AM Q: Is there anything you could have said in the launch keynote to lower expectations?
Steve: (Long answer) Not really. We could have said "hey if you hold the phone in this certain way you might see some signal attenuation..." We're human. We make mistakes, and we figure it out fast. That's why we have the best and most loyal customers in the world.



10:53AM Q: On the September 30th date, is that to let people know that you'll have to buy a case?
Steve: Not really, we'll reevaluate then. Maybe we'll have a better idea. Maybe Eminem will come out with a band-aid that goes over the corner and everyone will want that.

10:56AM Q: Will the refund include third party cases?
A: There's a very small number of third party cases out there. So no.
Q: Well it's interesting, there aren't any cases out there, and it's hard to get cases now. If the third party case buyers can produce a receipt, why not give them one?
Steve: It's really simple, if we tell people what our next product is, they stop buying our current products. Sometimes websites buy stolen property and they get out there... and case makers have a history of showing off their new cases for our new products. The case vendors haven't had a history of helping to keep our work under wraps.



10:58AM John Gruber: Do any of you use the cases? I don't.
Steve: Well I don't. And I get better reception, I hold it like this [death grip] and never see problems.



11:03AM Q: Would you have done anything differently knowing what you know now?
Steve: Well, of course the Consumer Reports stuff was bad, and of course we would have liked to get on this sooner. We just got this data. We just learned what was going on. We're an engineering company. We think like engineers. We love it, we think it's the right way to solve real problems. I don't think that's going to change, and the way we love our customers isn't going to change. Maybe it's human nature -- when you're doing well, people want to tear you down. I see it happening with Google, people trying to tear them down. And I don't understand it... what would you prefer? That we were a korean company, that we were here in America leading the world with these products... maybe it's just that people want to get eyeballs on their sites. We've been around for 34 years... haven't we earned the credibility and the trust of the press? I think we have that from our users. I didn't see it exhibited by some of the press as this was blown so far out of proportion. I'm not saying we didn't make a mistake -- we didn't know that it would have these issues, we didn't know we were putting a bull's eye on the phone... but this has been so overblown. But to see how we could do better is going to take some time.

Ｑ：如果在事先知道會有這種情形，你是否會採取不同的做法？
Ａ：嗯～當然“消費者報導”的內容很糟，我們也希望能早點招開這場記者會來說明，但我門才剛得到這些數據，我們才剛發現到底發生了什麼事，我們是家工程設計公司，我們會以工程師的邏輯來思考，我們喜歡這麼做，我們認為這才是正確解決問題的做法，我想關於這一點，我們會有所堅持，我們不會改變這個做法，而我們愛客戶的想法也不會改變。或許人性就是這樣，當你幹的不錯時，人們會想要找你麻煩，想辦法毀了你，我看過人門對Google做過這種事，人們設法要搞垮Google ，我不了解這種心態是怎麼來的，你會喜歡哪一種情形？是說我們是家韓國（我想是指北韓的霸道？）公司？還是我們是家引領風潮的美國公司？或許媒體指是希望有更多人點閱他們的網站？我們已經成立了34年，我門所做的難道還沒有得到一定的信用度嗎？我想我們從使用者端已經得到他們的信任了，在媒體把這個問題過度渲染前，我們並沒有從使用者端得到這種回應。我並非說我們不會犯錯，我們之前不知道會有這個問題，我們不知道這種設計會引來這種程度的關注（we didn't know we were putting a bull's eye ont the phone  我不確定是否翻對？）但這個問題被過度誇大了，但我們改進需要一點時間。




11:04AM Q: Is there a hardware redesign in this generation that could fix this problem?
A: You can go on the web and look at pictures of Nokia phones that ship with stickers on the back that say "don't touch here" -- you can go on YouTube and see these. We should you three phones today, all good phones. So right now the state of the art of the entire industry is that no one has solved this problem. Would I like Apple to be first? Yes. Can we make it better right now? Maybe, we'll see.



11:06AM Steve: But not everyone is seeing this -- a small number encounter it. For those customers we'll get them a case, and if that doesn't work, we'll get them a full refund. And we'll continue to work on antennas that don't have this problem. But I think we're where the rest of industry is right now.

11:08AM Q: Was a recall ever up for discussion?
Steve: We get email from people all over the world about issues. We're really serious about this. We try to figure this out. We come out to their places with test equipment, we want to see logs. We try to get the info and figure it out...
Bob: For the record, we told them we were coming first.
Steve: And we didn't break down any doors.

Ｑ：全面召修曾經列入你們的討論嗎？
Ａ：我們從全世界的使用者得到資訊回饋，我們真的很認真看待此事。我們努力想要找出問題，我們帶著裝備到這些使用者的所在之處去進測試，我們想要得到真實的數據。我們設法得到數據並解試圖解決這個問題...
Ａ：我們可是有先敲門才進去的喔～
Ａ：我們可沒破門而入～




Big laughs for that one, on stage at least!







11:12AM We asked if there was possibility of a software fix... based on the NYT article stating an inside source claimed there could be a fix of that type coming.
Steve had a long answer largely dismissing the question. Then Scott Forstall asked for a mic, and he said that the statement in the Times was "patently false."

11:13AM To be clear, Jobs was not happy with our question. "You guys talk to each other a lot."

11:15AM Q: What kind of impact do you think this will have on sales?
Tim: We'll hold financial stuff for our Q2 results call next week.



11:17AM Q: Quick followup question to Scott's point, about the stack on the cellphone. I'd like to know if the handset has any role in congestion management... the congestion problem, it didn't get better with the iPhone 4. Does the stack play no role at all in the management of congestion?
Steve: I'd let Scott take this in a second, but first, when AT&T wants to add a cell tower in Texas, it takes about three weeks... when they want to add one in SF, it takes three years. That's the single biggest problem they're having. They're spending a lot expanding their networks, and our data rates are way better on the iPhone 4, but AT&T has to expand its network, and that's a long process. I know because we're constantly asking about it. They're trying really hard, and sometimes I think they should enlist the support of the users in the community.

11:18AM So we guess Scott won't respond to that...

11:22AM Q: You released a software update for the iPhone about two years ago which improved the signal. You say now you've got a long-standing bug that doesn't show the right bar data. Can you square those two things?
Steve: Well let me say something about Apple. We didn't want to get into any business where we didn't own or control the primary tech, because if you don't the people who do own it will beat you. Our big insight about 8 years ago, was that it was going to shift from big displays or optical pickup heads, or radios being the most important component, we thought it was going to be software. And we're pretty good at making software, we showed that in the iPod... other people are good at it too, like Palm, but we brought great software to the smartphone space. We've been able to create and distribute major updates to this software since the iPhone was released, and we've made the product better and better for free. Everyone is copying us now, but we were the first ones to do it. To answer your question, the formula we use the calculate bars has been off since the beginning, and the new update fixes that for the iPhone 4, 3G, and 3GS... I don't know if I understand the other part of your question?

11:22AM Q: Well you fixed this bug two years ago, and now you say there's always been a problem...
A: They're probably unrelated. I honestly don't remember what the issue was before, but they're probably totally separate.

11:24AM Q: You've been communicating with customers through email quite a bit -- how is that impacting how you're dealing with these issues.
Steve: I always have, and you know, the address is out there and I've always emailed people back. I try to reply to some of them because they're our customers. But now people post them to the web... and some people just make things up. So don't believe everything you read!

11:25AM Q: Will the bumper offer extend outside of the US?
A: Yes.
Q: And beyond September 30th?
A: We'll evaluate.



11:26AM "Okay so I think this is it. Has that helped? I wish we could have done it sooner, but then you wouldn't have had anything to write about."



11:26AM Looks like that's it! Lots of questions still linger, if you ask us.