SE 2008第三季財務報告 -- 大幅虧損

先前我們看到了 Nokia Q3 的財務報告，基本上是好消息，而 Sony Ericsson也公佈了第三季財務報告 --

慘慘慘！

簡單歸納結論：
1. 本季銷售機數比去年同季少，但比上一季略增。
2. 本季平均手機售價降低，因此收入比上一季或去年同季都低。
3. 營業收入(operating income)虧損三千三百萬歐元。如果上一季還能勉強維持六百萬歐元的淨利，這一季net income大虧兩千五百萬歐元。

也就是說 2008第三季對 SE 是一大打擊。

老闆小宮山先生說：
" As expected the third quarter has continued to be challenging for Sony Ericsson. We have moved forward with our plans to align operations and resources with the consolidation of R&D facilities into a more agile and cost efficient organisational structure. As previously announced, our target remains to reduce operating expenses by Euro 300 million annually by the end of the second quarter 2009, with the full effects expected to appear in the second half of 2009.These plans are progressing in line with expectations. We are committed to executing our alignment plan as speedily as possible to ensure we have the right size and organisational structure to return the business to healthy profitability."

他又歸納第三季的成績：
* Break even results, excluding restructuring charges, as challenging business conditions continued
* C902 Cyber-shot™ camera phone is hit model of the quarter
* First Xperia™ branded multimedia phone X1 began shipping
* Expansion of music service offering with announcement of PlayNow™ plus

要靠 X1??? 在哪裡？ 不是說第三季要在英國、德國、瑞典上市嗎？ 現在十月下旬了，英國跟德國店裡還看不到 X1的影子！ 到底要騙幾次啊？

功能不輸、價格更低廉 Touch HD, Nokia 5800, G1 等強機都快上市了，X1冷飯還不端上來，
加上全球經濟不景氣，SE 歹戲拖棚，恐怕第四季財務報告也不會太好看。

像我這樣多年購買 SE手機的失望使用者，看到這個消息，心頭真是忍不住的爽快啊！



註： 來源請自行上網搜尋 SE financial report Q3或參考
http://www.unstrung.com/document.asp?doc_id=166176&table_number=1&page_number=&site=