來自外國HTC用戶對HTC的建議(更新翻譯與討論)

大家應該比較少到國外論壇,偶爾應該聽聽外國用戶對HTC手機的看法,這位算蠻有經驗的網友提出幾個不錯的建議,他在所有手機中最喜歡的是HTC,但卻覺得若HTC要重振聲勢,應該要改善以下幾點,應該算是愛之深責之切...
說過不知多少遍了,我還是要說:HTC真正的敵人不是三星,而是自己的產品設計與行銷能否感動全世界的用戶,在台灣也許可以靠愛國心賣到市佔第一,但在國際市場上,想要重回前十名,要打敗的不是排第一或第二的蘋果與三星,而是排在他前面10~3名的強勁對手!

看來除了看發文日期,大家都避開英文原文內容了,有人回文說這外國人士的建議都已在New One獲得解決?是嗎? 我想網友真的沒仔細看這文章,老實說,我並沒有看到明顯改進...因為我是從事產品設計與介面設計相關工作,所以對各家手機設計和策略很有興趣,還蠻常去看這類的分析與比較,我把原文簡單翻一下,大家可以客觀討論,我誠心建議,不需用護航的方式,就跟這位老外一樣,他支持HTC,知道HTC陷入困境,所以希望HTC"用心聽"!重點如下

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這位網友其實是對手機製造業有相當認識的人士,他覺得HTC面對獲利不佳的問題,需要改善幾個問題

第一點是市場行銷,過去HTC EVO 4G賣得好,是因為Sprint(美國主要手機電信商之一)用密集與強大的廣告策略來賣這支手機,但現在HTC在美國卻一週才出現一兩個廣告,而且都在強調Beats音效....
(其實這點我覺得有說到重點,廣告不只該密集、也該打到重點,HTC不該強打精品或音樂音效,會希望音質與精品的消費者,我想應該會買蘋果或Sony,但反觀三星廣告主打的是『生活的夥伴』,看得出策略上的差異了嗎?HTC沒三星的財力,但花錢還是要花在刀口上,去看看廣大的用戶群真正在意的是什麼...

第二點,Sense介面,Sense介面之前的確領先其他手機,但對系統來說太過沈重,而且在三星的Touchwiz不斷進步下,事實上優勢已沒了,而HTC雖不斷幫Sense減少系統負擔,但仍有進步空間...
以我使用過Note 2和現在手上HTC sense介面的經驗,我要老實說,Touchwiz真的做得不錯,功能整合得比HTC更好,國外討論區也有這樣類似的看法,而新的sense 5又更改了不少使用模式,創新是有,但改變了操作模式的結果,上市後的評價不見得會比維持習慣模式但整合更多功能的Touchwiz還佳

三、電池電量,這位外國網友提到HTC將使用的1080解析度面板,但卻配置不夠力的電池,至少應該要在2500-3000mah之間,美國之前的HTC DNA(蝴蝶美國版)就常被美國網友抱怨電力不夠,台灣HTC支持者幫我們的手機電力護航了一陣子,說插上行動電源即可,但真的不要忽略用戶的抱怨或潛在買家質疑的聲音,新的New One電力還是只有2300mah,但三星的S4,這次電力就直上2600mah,剛好就是這外國網友給的建議範圍(而且三星用更省電的AMOLED面板,整體續航力會比New One好上不少),三星聰明的地方就是廣大用戶想要什麼,就給....這點,HTC可以多思考一下,畢竟HTC不是蘋果,無法用一樣的邏輯賣手機(精品但電力普通)

四、電信商合作方式,HTC會以某支手機與特定電信商做合作銷售,但很多外國用戶不會因為要買HTC的手機而換電信商,但三星就不同了,他會和幾乎所有主要的電信商合作,去哪家電信商都可以買到綁約價的手機,我想這點應該也和資源有關係,三星量大名氣大,可以吸引到更多手機電信商以好的合約賣手機。國外也有網友抱怨,在不同國家或地區想買HTC,但他們的電信商就是沒賣,這點不確定HTC要怎麼改進....


以上就是這外國人士給的誠懇建言與我簡單的回應意見,這四點改善了幾點?我覺得好像沒改善很多,所以HTC經營危機是否解除了呢?其實,HTC還是很嫩的品牌手機企業,成長的過程一定會有很多要學習的,我們在台灣自己認為很棒的手機,在國外為什麼無法大賣?市佔率像溜滑梯一樣下滑,這原因很可能就是我們小看了經營一個手機品牌所需要的整體戰略,隱藏在一支手機的後面,其實是很精準細膩的行銷與產品定位....

加油,HTC!!!


原文與連結如下
http://www.phonearena.com/phones/manufacturers/HTC/discussions/HTC-LISTEN-UP_id245


HTC LISTEN UP!

JohnnyBravo posted on 04 Dec 2012, 20:04
I have tried many different phones in the last year and a half. Like many others Ive been swept up by this smartphone epidemic that has taken over the U.S. With that said, I feel that Im a very competent individual if you ask me a question or two about certain OEMs and their phones. I am not expert by any means but just well educated perhaps.

Out of all the phones Ive own, and its not a lot but feel is enough, I like HTC the best. I havent tried Sony or Nokia but Im not interested in Nokias because of their OS and Verizon doesnt have many Sony phones if any i dont think. Anyways, I shake my head when I see all the bad financial news circulating HTC. Why are they going through this? That is a loaded question I know but in my opinion HTC needs to do the following in order to get back on top.

1- Marketing: One of the main reasons the Evo brand became what it is now is because of the heavy marketing strategy between HTC and Sprint regarding the original Evo 4G. I remember seeing tons of commecials and ads. Nowadays I see maybe one or two a week and its about Beats sound etc. HTC needs to spend some money marketing their products.

2-Sense: In my opinion the best overlay until the latest version of Samsung's Touchwiz. Sense in my opinion is a great UI but very heavy and resource hungry. Over the last few months HTC has made it "lighter" but I still think they could do better.

3-Battery: OMG! Please HTC can you put decent batteries in your phones!!!! You are going to release a monter of a phone with 1080p but only put a 2020mAh battery?!?!? I believe the Droid M has a bigger battery!!! HTC phones need to come out with batteries in the 2500-3000+ range.

4-Carrier unity: Being on Verizon I was extremely jealous of the ONE X device that was released on ATT. I am not switching carriers so I missed out on this phone. One of the reasons Samsung's S3 is so successful is that it released the S3 for all major carrriers. HTC needs to follow suit no exceptions if they want to be considered a contender.

So those are my thoughts and welcome any feedback given. Anyone else feel the same way? or have other ideas on how HTC can come back?
http://www.phonearena.com/phones/manufacturers/HTC/discussions/HTC-LISTEN-UP_id245
來人啊
善心人士幫忙忠實的翻譯一下好嗎?
chester666 wrote:
大家應該比較少到國外...(恕刪)

ericfang6 wrote:
來人啊善心人士幫忙忠...(恕刪)

我來了,但..................................................
chester666 wrote:
大家應該比較少到國外...(恕刪)

這是去年底的發文, 然而他所提的建議, 在One都已經被實現。
然而Verizon是個例外就是=.=
- Apa | 問問題前先看過說明書吧...不然Google一下也好?
其實HTC總體上是沒甚麼問題的, 以前給些不給些的惡習現在也改了, 但由於名聲變差和份額流失, 在三星稳住基本盤的情況下, HTC一時還難以突圍.
其實在2GB Ram底下,
Sense佔資源還真有那麼嚴重嗎?
幾年前我在大陸常上百度知道(類似奇摩知識)就發現,
板上每天有大量"消費者"貼文抱怨買到台灣某知名品牌的3c產品"黑屏""死機""不開機"怎麼辦?
接著就會出現"熱心網友"解答:台灣品牌和另一國產品不是同一檔次的,推薦購買另一個國家產品。
發文者所有貼文都是針對某品牌,發過幾次文這個帳號就不再上站,我猜又註冊新帳號了!

K-pop wrote:
其實在2GB Ram...(恕刪)


以目前2G RAM 而言,目前的Sense 5僅佔據了500M

使用者還有足夠的1.5G可以使用,他認為不足是因為以去年 One X的1G佔據600M來評論@@

這篇文章是以去年旗艦One X為底的建設文。

Black Balloon wrote:
以目前2G RAM ...(恕刪)

感謝回應
看來不少問題都已經得到解決了,
個人感覺New One在各方面都做得很不錯,
希望HTC在行銷上能加油
看來除了看發文日期,大家都避開英文原文內容了,有人回答說這外國人士的建議都已在New One獲得解決?是嗎? 我想網友真的沒仔細看這文章,老實說,我並沒有看到明顯改進...因為我是從事產品設計與介面設計相關工作,所以對各家手機設計和策略很有興趣,還蠻常去看這類的分析與比較,我把原文簡單翻一下,大家可以客觀討論,我誠心建議,不需用護航的方式,就跟這位老外一樣,他支持HTC,知道HTC陷入困境,所以希望HTC"用心聽"!重點如下

----------------------------------------------------------------------------
----------------------------------------------------------------------------
這位網友其實是對手機製造業有相當認識的人士,他覺得HTC面對獲利不佳的問題,需要改善幾個問題

第一點是市場行銷,過去HTC EVO 4G賣得好,是因為Sprint(美國主要手機電信商之一)用密集與強大的廣告策略來賣這支手機,但現在HTC在美國卻一週才出現一兩個廣告,而且都在強調Beats音效....
(其實這點我覺得有說到重點,廣告不只該密集、也該打到重點,HTC不該強打精品或音樂音效,會希望音質與精品的消費者,我想應該會買蘋果或Sony,但反觀三星廣告主打的是『生活的夥伴』,看得出策略上的差異了嗎?HTC沒三星的財力,但花錢還是要花在刀口上,去看看廣大的用戶群真正在意的是什麼...

第二點,Sense介面,Sense介面之前的確領先其他手機,但對系統來說太過沈重,而且在三星的Touchwiz不斷進步下,事實上優勢已沒了,而HTC雖不斷幫Sense減少系統負擔,但仍有進步空間...
以我使用過Note 2和現在手上HTC sense介面的經驗,我要老實說,Touchwiz真的做得不錯,功能整合得比HTC更好,國外討論區也有這樣類似的看法,而新的sense 5又更改了不少使用模式,創新是有,但改變了操作模式的結果,上市後的評價不見得會比維持習慣模式但整合更多功能的Touchwiz還佳

三、電池電量,這位外國網友提到HTC將使用的1080解析度面板,但卻配置不夠力的電池,至少應該要在2500-3000mah之間,美國之前的HTC DNA(蝴蝶美國版)就常被美國網友抱怨電力不夠,台灣HTC支持者幫我們的手機電力護航了一陣子,說插上行動電源即可,但真的不要忽略用戶的抱怨或潛在買家質疑的聲音,新的New One電力還是只有2300mah,但三星的S4,這次電力就直上2600mah,剛好就是這外國網友給的建議範圍(而且三星用更省電的AMOLED面板,整體續航力會比New One好上不少),三星聰明的地方就是廣大用戶想要什麼,就給....這點,HTC可以多思考一下,畢竟HTC不是蘋果,無法用一樣的邏輯賣手機(精品但電力普通)

四、電信商合作方式,HTC會以某支手機與特定電信商做合作銷售,但很多外國用戶不會因為要買HTC的手機而換電信商,但三星就不同了,他會和幾乎所有主要的電信商合作,去哪家電信商都可以買到綁約價的手機,我想這點應該也和資源有關係,三星量大名氣大,可以吸引到更多手機電信商以好的合約賣手機。國外也有網友抱怨,在不同國家或地區想買HTC,但他們的電信商就是沒賣,這點不確定HTC要怎麼改進....


以上就是這外國人士給的誠懇建言與我簡單的回應意見,這四點改善了幾點?我覺得好像沒改善很多,所以HTC經營危機是否解除了呢?其實,HTC還是很嫩的品牌手機企業,成長的過程一定會有很多要學習的,我們在台灣自己認為很棒的手機,在國外為什麼無法大賣?市佔率像溜滑梯一樣下滑,這原因很可能就是我們小看了經營一個手機品牌所需要的整體戰略,隱藏在一支手機的後面,其實是很精準細膩的行銷與產品定位....

加油,HTC!!!


apa1102 wrote:
這是去年底的發文,然而他所提的建議, 在One都已經被實現。 ...(恕刪)



I have tried many different phones in the last year and a half. Like many others Ive been swept up by this smartphone epidemic that has taken over the U.S. With that said, I feel that Im a very competent individual if you ask me a question or two about certain OEMs and their phones. I am not expert by any means but just well educated perhaps.

Out of all the phones Ive own, and its not a lot but feel is enough, I like HTC the best. I havent tried Sony or Nokia but Im not interested in Nokias because of their OS and Verizon doesnt have many Sony phones if any i dont think. Anyways, I shake my head when I see all the bad financial news circulating HTC. Why are they going through this? That is a loaded question I know but in my opinion HTC needs to do the following in order to get back on top.

1- Marketing: One of the main reasons the Evo brand became what it is now is because of the heavy marketing strategy between HTC and Sprint regarding the original Evo 4G. I remember seeing tons of commecials and ads. Nowadays I see maybe one or two a week and its about Beats sound etc. HTC needs to spend some money marketing their products.

2-Sense: In my opinion the best overlay until the latest version of Samsung's Touchwiz. Sense in my opinion is a great UI but very heavy and resource hungry. Over the last few months HTC has made it "lighter" but I still think they could do better.

3-Battery: OMG! Please HTC can you put decent batteries in your phones!!!! You are going to release a monter of a phone with 1080p but only put a 2020mAh battery?!?!? I believe the Droid M has a bigger battery!!! HTC phones need to come out with batteries in the 2500-3000+ range.

4-Carrier unity: Being on Verizon I was extremely jealous of the ONE X device that was released on ATT. I am not switching carriers so I missed out on this phone. One of the reasons Samsung's S3 is so successful is that it released the S3 for all major carrriers. HTC needs to follow suit no exceptions if they want to be considered a contender.

So those are my thoughts and welcome any feedback given. Anyone else feel the same way? or have other ideas on how HTC can come back?
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