Chevrolet, Ford, and Subaru jump in brand perception

美國 Consumer Report (最具有權威的消費者報導)

Chevrolet, Ford, and Subaru jump in brand perception


Subaru Makes Huge Leap in Brand Perception Survey The New York Times

"Subaru had a 39-point increase, the largest of any brand, doubling its score from last year and taking it from 18th place to ninth place in this year’s survey."




Best and worst in brand perception
Best Brand Score

Toyota 196
Ford 141
Honda 135
Chevrolet 124
Volvo 92
Mercedes-Benz 92
BMW 90
Cadillac 87
Subaru 81
Lexus 80


Subaru 81> Lexus80?


Worst
Brand Score Brand Score
Hummer 11
Saab 13
Mercury 13
Mazda 13
Suzuki 19
Infiniti 19
Jeep 22
Lincoln 26
Kia 27
Mitsubishi 28

PS. 我需要中文翻譯幫忙翻譯. 感謝yebi 大大中文翻譯.


文章關鍵字
02 Forester S wrote:
美國 Consume...(恕刪)


The Mechanic's Fearless Forecast for 2010: NO.3. Subaru Becomes Honda?????


"It used to be that Subaru was just a quirky also-ran in the car market...a car bought by people who owned more than six cats and knew how to tap a maple tree. But during 2009 Subaru's market share grew by a massive 49.2 percent as mainstream buyers embraced such mainstream products as the excellent Forester small SUV and dang fine Outback sort-of-an-SUV. And for us hard-core gearheads, Subaru is still making the WRX and WRX STI.

Subaru is picking up Honda's dropped ball. As Hondas have grown bigger and more boring, the Subies have become more engaging and more fun to drive. Subaru is now where Honda was in 1990: the Japanese brand for buyers with sophisticated tastes and modest budgets.

Look for: Subaru to increase its market share another 50 percent during 2010. And for the world to ask why the only engaging car Honda has left is the modest Civic Si."


中文翻譯在30樓,34樓,感謝yebi 大大,austi 大大 幫忙中文翻譯.


-------------------------------------------------------------------------------------

Manufacturer Spotlight: Subaru Thriving Thanks to Brand Consistency

http://www.autoobserver.com/2010/01/manufacturer-spotlight-subaru-thriving-thanks-to-brand-consistency.html



需要中文翻譯幫忙翻譯








美國 Subaru 的報紙廣告:


Source: Subaru full page ads in USA Today








02 Forester S wrote:
美國 Consume...(恕刪)


Chevrolet, Ford, and Subaru jump in brand perception
Chevrolet, Ford, and Subaru 品牌認知度大幅提升

Subaru Makes Huge Leap in Brand Perception Survey The New York Times
在紐約時代雜誌的調查中Subaru 品牌認知度大幅躍進

Subaru had a 39-point increase, the largest of any brand, doubling its score from last year and taking it from 18th place to ninth place in this year’s survey."
在今年的調查中 Subaru較去年增加39分, 成長幅度領先其他品牌, 總分為去年的兩倍之多;
排名也從18名提升至第9名(早上出門前急著翻譯, 筆誤了, 感謝指正).

Best and worst in brand perception - 優劣排名

Best Brand Score - 最佳品牌有:

Toyota 196
Ford 141
Honda 135
Chevrolet 124
Volvo 92
Mercedes-Benz 92
BMW 90
Cadillac 87
Subaru 81
Lexus 80


Subaru 81> Lexus80?


Worst - 最差品牌是:
Brand Score Brand Score
Hummer 11
Saab 13
Mercury 13
Mazda 13
Suzuki 19
Infiniti 19
Jeep 22
Lincoln 26
Kia 27
Mitsubishi 28



yebi wrote:
在今年的調查中 Subaru較去年增加39分, 成長幅度領先其他品牌, 總分為去年的兩倍之多;
排名也從18名提升至39名.


應該是第9名啦.
素八滷 福斯的車價 水貨車的保固 賓士的零件價格 法拉利的待料時間
02 Forester S wrote:
美國 Consume...(恕刪)


Mazda < Kia !?!?!?!
mutex wrote:
Mazda <...(恕刪)

kia比mazda平價得多
美國沒有mazda2
所以mazda3是最低價的
但是它是MIJ的
價錢是比imprza貴

kia平均是比mazda平6000美元左右

我認為這結果是不怪的
順便請問一下 Mitsubishi 也慘兮兮是因為?
然後 FORD 排在這麼前面? 應該不會是 SYNC 的關系?
除了品牌形象大幅提升之外,SOA的09年銷售也鹹魚大翻身了,總共賣了超過21萬台,年成長15.4%。其中五月才上市的NEW OUTBACK就賣了五萬五千台、NEW LEGACY則有三萬台。FORESTER也很厲害,賣了七萬七千台。IMPREZA衰退了5%,只賣出四萬六千台。TRIBECA則是被NEW OUTBACK 3.6掃到,只賣出不到六千台。
moss888 wrote:
順便請問一下 Mit...(恕刪)


美國 Mitsubishi總共有8款車: Lancer, Lancer Sportback, Lancer Evolution, Galant, Eclipse, Eclipse Spyder, Outlander, Endeavor.

1.Endeavor, Galant過長的改款空窗期,市場接受度低. 買氣低
2. Eclipse, Eclipse Spyder 買氣低,是過去式.
3. Lancer 市場接受度低< kia Rio低價($6,999-$7,999), Kia Spectra低價< Hyundai Elantra低價<<<<<< Toyota Corolla<<<<<Honda Civic.

4. Outlander 市場接受度Ok, 不過在和 CR-V, RAV-4, Subaru Forester, Santa Fe, CX-7比, 品牌認知低,配備比不上, 價錢比不上 Kia Sportage, Ford Escape, Mazda Tribute...etc.

5. Dealership 不足的問題, Realiability 的問題.

6. Lancer Evolution是品牌吸引買氣入場的車款, 不過價錢不低, 銷售表現無法穩定成長.

----------------------------------------------------------------------

Ford 排在這麼前面: Ford Fusion Hybrid, Ford Flex, NEW F-150的關系

雙料冠軍,Ford Fusion Hybrid與Transit Connect拿下北美風雲車

moss888 wrote:
順便請問一下 Mit...(恕刪)

三0的事我就不知道了
我只知道路上見到三0的機會比較少


ford是本地車廠嘛
有長久的history
有多少個美國人不會ford
而且又有政府幫忙
價錢(money down)減得很強
價錢是可以接近kia
而且品質又不錯


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